With all the new makeup and skin care releases coming with the season change, I thought this would be a great time to catch up with Alice, the woman behind W2Beauty, and see what trends we’re seeing from our favorite Korean makeup and skin care lines. She has a lot to share – including some suggestions for how to switch up your skin care routine for the cooler weather!
First, a special video greeting from Alice! Be warned – Myeong-dong is a loud place, but luckily the noise doesn’t distract us from our view of Alice, or the Banila Co. shop she’s standing in front of!
Which brands are releasing Fall/Winter collections in Korea right now?
Which new releases are you most excited about?
Etude House Rosy Tint Lips!
I already bought No.3 Rose Petal, 7 Tea Rose, 8 After Blossom
No.8 After Blossom is a “MUSTHAVE” item for this F/W season and No.3 Rose Petal is so lovely as my personal taste.
What trends have you noticed with the new Korean makeup collections?
Burgundy! Every F/W season, we are crazy for khaki, brown and gold stuffs but this season, it’s like a burgundy festival
There are so many adorable burgundy lip colors and eye colors. Also warm brown color eye colors are very good for daily look. Recently, Korean ladies love “Shading Makeup” so just brown is not enough. We do care about the differences between brown shades, and there are also some wine/purple color looks.
Which Fall releases will you be picking up for yourself?
I bought the Etude House Rosy Tints for myself. I also picked one of Innisfree new lipstick because of Yoona..
I don’t mind buying lip color items. I always think that lip color is the best weapon for women.
Now I’m thinking to buy eye shadows. (This means that I’m going to go shopping for myself soon :p)
Let’s talk about skin care. Have you seen any new skin care products hitting the shelves?
Missha Immortal Youth Serum & Cream – this premium anti-aging line is quite new and it’s already popular to people.
A’Pieu snail line has been renewed, they are now using snails that eat Ginseng to make the snail products. This is something that is becoming more and more popular. We believe that if the snails eat ginseng to grow, it will also bring the ginseng properties on top of the snail properties, which would benefit our skin even more.
A lot of people like to change their skin care routines when the weather starts cooling down. Will you be changing anything for your Fall routine?
Indeed, I will do some changes as well ^.^ Not a drastic change though, just incorporate some variation to my skincare routine…
Peeling & Scrub
1) Innisfree Volcanic Clay Mask (the hard one)
2) Skinfood Black Sugar Mask
This smells so sweet and it has natural ingredients, it’s mild and feels so reliable.
1) Laneige Pore Tightening Essence
Put this Essence as a final care.
1) A’pieu Essential Source Snail Vital Cream
My No.1 skin care item, Apieu Essential source snail cream renewal version, Vital Cream!
I already bought 2 bottles, haha It’s almost similar, but a bit more fresh and nutritious than the previous one I think.
2) Hanyul Optimizing Serum
I really think that this serum is a MUST HAVE and have now been using it quite regularly. It’s especially great for people who want to have bright and lively skin tone. This Optimizing Serum helps to have even and bright skin tone. This main ingredient is brown pine needles, which helps skin with anti-aging as well.
3) Missha Time Revolution The First Treatment Essence
I don’t know why, but I’ve used this essence for almost 2 years already. Whenever I finish using this essence, I buy this like a routine… or I will feel like there is something missing … and that feeling is just not good. ^^
1) Benton Snail Bee High Content Essence (Kerry’s description and post on the Snail Bee Essence from Benton says it all), that product is great and the price so affordable that it makes it a No.1 choice in any situation.
2) Missha Time Revolution Night Repair Activator Ampoule
This is for night care.
1) Innisfree The Green Tea Pure Lotion
Since my skin is quite oily, I don’t use emulsion that often. However, the weather is going to be cool and cold so I need to start using emulsion.
2) Missha Time Revolution Night Repair Emulsion
I use this for night care.
1) Innisfree The Green Tea Seed Oil
Sometimes I don’t apply emulsion and creamy cream – instead, I apply facial oil. When using facial oil, it’s really important to cover the face with the palm of your hand to help the skin absorb it.
1) Laneige Water Bank Gel Cream
I think this is and has always been a steady seller and best moisture cream. Can’t handle fall and winter without this cream. This is my super moisture cream.
2) Benton Snail Bee High Content Steam Cream
Steam Cream is really a necessity when it’s fall and winter. Steam cream has more moisture than most cream. Sometimes I put a lot of steam cream on my face and sleep. (a self made sleeping pack ^.^)
Night Cream/Sleeping Pack
1) Laneige Water Sleeping Pack_EX , that… how can I say this … I just love it. ^^ I will be making some packages of my favorites skincare soon
1) Innisfree Soy Bean Firming Eye Cream
1) Innisfree Eco Science Wrinkle Spot Essence
This wrinkle essence is for eye wrinkle care,but actually I put this on my lip and nose area. It helps a lot. To be honest, my wrinkles fade away with this essence
Eye Lash Care
1) Etude House Dr Lash Ampoule
I can see the difference when I don’t apply this ampoule on my eye lashes.
1) Nature Republic Bee Venom Mist
I do love this mist because of the feeling and moisture.
2) Leaders Real Aloe Vera Mist
This mist is portable so I put one in my powder room and one in my bag. Whenever I feel dry or itch, I put this on my face to calm down my skin. It really helps a lot.
1) Every Mask Sheet from Leaders
They are just great. Just try some of them and you might not stop.
I took 3 Leaders Step Solution masks when I went on a 2 day trip. Haha.
Whenever I have a skin break, I use Leaders Step solution AC-Dressing mask.
3) Etude House Essential mask sheet – Alphabet A to Z
Etude House renewed their mask sheet line!
The ingredients are much better and the packaging is so cute and pretty. Someday, I will be offering your name written in Etude House mask sheets :p
1) Leaders Active AC Spot Serum
I really cannot live without this serum.
Whenever my skin feels itchy, I will usually put this on my skin.
I have like 3 of this in my home. I put one in my powder room, one in the bathroom, and one in my bag.
Since it’s quite portable and light, I always have it.
Have you noticed any skin care or makeup items selling out quickly?
My recent best sellers are definitely Benton’s products … and I do understand why : ) For the price/quality ratio, I would give it the best score – seriously!
1) Laneige Water Sleeping Pack_EX
2) IOPE bio essence intense conditioning
3) The Saem Harakeke set has been sold quite a few times recently too
4) Missha Time Revolution The First Treatment Essence
5) Hanyul Optimizing Serum
1) Banila Co It Radiant CC Cream
2) Etude House BB Creams (bright and cotton fit) as well as Etude House CC Cream
3) Ameli Platlips Vampire
4) Tony Moly Backstage Gel Liner
5) Apieu Floral Lipsticks and kissable tint
6) Etude House Lipsticks (Dear my blooming lips talk)
7) IOPE Air Cushion XP
What kind of sales can we expect to see with the changing seasons?
I believe you will keep seeing a lot of sales for the sun care products since the Korean brands just want to sell them all before they’re outdated :p You will also be seeing quite a lot of sales for the new items so people can try them out.
I personally will keep having regular sales, and try to stock up some items so that I can keep selling them to you for cheaper price than usual. Do not hesitate to tell me what items you wish so that I have a better idea of what to stock!
What is your favorite thing about Fall?
The leaves…sounds strange doesn’t it ? I love the colors and just walking in the street with the wind and seeing the leaves fly; I find this quite romantic . I do love Fall’s colors- brown, khaki, wine colors. I’m more of a Fall style girl than a Flashy Summer style :p
For fashion, I love to wear cardigans and leather boots.
Hope you guys like fall as well ^.^ And special thanks to Kerry and all her readers & followers ! You guys are definitely following one of the greatest bloggers I’ve ever met!
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I don’t know about you guys, but I’m crazy excited about all the deep lip colors I’m seeing this season! I’m also anxious to try the new Missha Immortelle Youth skin care line.
You’ll find the items Alice mentioned and more at W2Beauty! You can get a $5 W2Beauty voucher by entering my sponsor code at sign-up: 025605. If there’s something you want but don’t see, be sure to drop Alice an email and let her know. She’ll be happy to get it for you!
Which of these new collections are you most excited about?